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Mark Jeffries's avatar

Have to ask a question: How long did they run the "Radio Sucks/Whatever" sounders? Was it something that they thought would piss off the target audience's parents?

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Chip Kelley's avatar

Those sounders were used for 6 hours between the smooth jazz end and start of the top 40 format. I'm not sure how long they stayed after that. Personally, I think it was a mistake to keep inserting them between songs once the top 40 format kicked off. (1) Once the new "Kiss" began, liners saying "radio sucks...we're just trying to suck a little less" is an odd way to sell the station to new listeners. If you are trying to be "less sucky," but definition, you still "suck" so why would someone want to listen? (2) As well, those sounders are grating like fingernails on a chalkboard...and repetitive. If I stumbled upon KHYS and had to put up with that between songs over and over, that would have gotten old quick and I would have tuned back to KRBE...

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Mark Jeffries's avatar

Have to ask a question: How long did they run the "Radio Sucks/Whatever" sounders? Was it something that they thought would piss off the target audience's parents?

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